The Bronx Zoo
Brand positioning, Brand advertising, event promotion, in-park signage
THE CHALLENGE:
Most New Yorkers were aware of the Bronx Zoo, but didn’t see it as a relevant destination.
THE SOLUTION:
Drive relevance with a campaign that showcases transformative moments of connection and inspiration that occur during a visit to the Zoo.
This campaign ran for two years in outdoor, print, broadcast and digital media, and was awarded gold in the Graphis Advertising Annual (2012).
Click on this image to view a working demo of this page takeover (note: Flash demo, will not work on mobile devices)
Click on this image to view a working demo of this page takeover (note: Flash demo, will not work on mobile devices)