MiT National Land Services
Brand positioning, Brand campaign, website, sales collateral, social media
THE CHALLENGE:
Rebrand a title insurance company and position them for expansion.
THE INSIGHT:
Superior customer service +
robust offering = leadership story
THE SOLUTION:
In an industry full of shady dealers and small companies with limited offerings, MiT National is a lawyer-led firm that delivers the highest quality title services, a flawless client experience, and continuing education classes to help clients grow professionally.
We crafted a brand message that captured this leadership story, a distinctive visual identity to set MiT apart from the competition, and a new website with bold visuals, a title rate estimator tool, library of educational resources, and forms to help expedite filings.
We also turned MiT’s offices into a fully-branded environment by installing customized art, wall graphics, and a bright color palette that brought their new identity and message to life.
