Ekocups
BRAND positioninG & IDENTITY, PACKAGE design, DIGITAL ADVERTISING, SOCIAL MEDIA, product development
THE CHALLENGE:
Create a brand for the first organic, fair trade coffee in recyclable capsules available for the Keurig K Cup system.
THE SOLUTION:
Appeal to environmentally-minded coffee drinker’s sense of social responsibility with Ekocups–a line of gourmet, artisanal coffees with a conscience. With 13 grams of fair trade coffee in each recyclable capsule, Ekocups isn’t just better for the palate, it’s better for the planet.
