Double Donut
BRAND positioninG & IDENTITY, e-commerce website, DIGITAL ADVERTISING, product development, PACKAGE design,
THE CHALLENGE:
Develop a brand, product range and launch an e-commerce website for a line of high-quality, value-priced Keurig-compatible coffees.
THE SOLUTION:
Create a brand that combines donut shoppe nostalgia, 1950 Googie graphics and simple language to convey our value proposition; Double Donut coffee is twice as nice. Great tasting coffee at a great price.
