Coffee Wholesale Club
Naming, Logo & IDENTITY, Website DESIGN & DEVELOPMENT, Packaging design, SALES COLLATERAL
THE CHALLENGE:
Develop a brand, ecommerce platform and modular product system for a subscription website that appeals to value-driven coffee drinkers.
THE SOLUTION:
We created Coffee Wholesale Club – a brand that merges consumer affinity for warehouse clubs with coffee’s unique place in culture.
The name and coffee-inspired design language were carefully selected to telegraph this brand’s value proposition. We leveraged syndicated cartoons as a cost-effective way to impart the brand with personality, and ensure a constant stream of content for digital marketing and social media.
In addition to designing and building an ecommerce website with a recommendation engine, referral system and social media integration, we designed a modular self mailer that was simple to customize for a range of coffee styles and form factors, including KCups, Nespresso capsules and bags of whole bean coffee.
