Chaji Tea Trading Company
Product name & Brand Identity, Brand Story, Product Development, Package Design
THE CHALLENGE:
Develop a new brand of organic matcha tea that stands out in a cluttered catetory.
THE INSIGHT:
Competition’s focus on functional benefits created an opportunity for a brand rooted in the authenticity of an ancient Japanese ritual.
THE SOLUTION:
We created Chaji Tea Trading Company, a brand that references a 1,000 year-old tea ceremony that is the quintessential form of Japanese elegance and hospitality.
To further drive Chaji Tea’s authenticity, we selected the key visual of a geisha serving tea, which we modeled after an image from a 17th century Japanese woodcut. The combination of this antique visual and bold poster-style graphics unite to create iconic packaging that stands out in crowded online and retail marketplaces.
