Café AllOro
BRAND positioninG & IDENTITY, PACKAGE design, Print + DIGITAL ADVERTISING, product development, sales collateral
THE CHALLENGE:
Develop a single serve espresso brand that provides coffee connoisseurs with a real alternative to category leader Nespresso.
THE INSIGHT:
Tap espresso’s Italian origins to offer Nespresso drinkers something more.
THE SOLUTION:
Nespresso offers a high quality product, but it’s from Switzerland–the birthplace of precision watches, Swiss cheese, and yodeling.
We created an ultra-premium brand rooted in the authenticity, romance and history of Italy – the birthplace of espresso.
Café AllOro is a quintessentially Italian espresso that selects the finest coffee beans from around the globe, and meticulously roasts them to create espresso blends that deliver unforgettable flavor with each and every cup.
