Bell Atlantic
BRand advertising, sponsorship & holiday promotion
THE CHALLENGE:
Bell Atlantic wanted a big idea to grab attention for their Wild Things Are Happening brand campaign around the holidays.
THE SOLUTION:
A balloon in the Macy*s Thanksgiving Day Parade was a perfect answer to the brief, and a surprisingly cost-effective way to generate millions of consumer impressions.
Starting out with a simple conceptual rendering, we worked with our clients, Maurice Sendak and the Macy*s team to bring the idea to life – which resulted in a massively successful holiday promotion.
Sendak's original art from the Wild Things are Happening campaign was included in Maurice Sendak: A Celebration of the Artist and His Work. Download the campaign history from here.
